Presentations and Articles

Articles

The following published articles provide detailed information about the effectiveness of using a simulation in a classroom setting. These articles are in Adobe Acrobat (.pdf) format. If you don't have Acrobat installed, you can install it by clicking on the "Get Adobe Reader" icon at the bottom of the page.

• Sales Management Simulation: Bringing Reality to the Classroom
  Dr. Cathy Owens Swift, Georgia Southern University
  Dr. Robert W. Cook, West Virginia University
  Presented at Society for Marketing Advances Fall 2004
   
• The Pedagogy and Efficacy of Using a Sales Management Simulation:
  The MARS Sales Management Simulation Experience
  Dr. Robert W. Cook, West Virginia University
  Presented at The National Conference in Sales Management Spring 2004
   
• The Pedagogy and Efficacy of Using Internet-Based Marketing Simulations:
  The MARS Simulations (MARS) Experience
  Dr. Robert W. Cook, West Virginia University
  Kathryn J. Cook, West Virginia University
  Published in the Refereed Research Journal of the ooi Academy, Transactions on CIS/DS/MIS/IT, Volume 5 Number 1, 2005, ISBN 0-9703797-5-7
  Presented at Faculty Student International Conference on Research & Teaching Spring 2005