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Presentations and Articles


Multimedia Presentations

The following Flash multimedia presentations provide an excellent way to get started learning about the Mars family of simulations as well as simulations in general. In order to view these, you will need the flash player installed. If you don't have it installed, click on the "Get Flash Player" icon at the bottom of the page.

These multimedia presentations are relatively large in size and may take some time to load depending on your internet connection speed. This is not representative of our simulations. Our simulations run fast regardless of connection speed.

MARS Simulation Administration Presentation

The following presentation will demonstrate the administrative aspects of our MARS Simulations.

  • MARS Guided Tour (9 minutes)
    This presentation presents a quick tour of the MARS Simulation. It will provide you with an overview of the look, feel, and mechanics of using a MARS simulation. "Ease of Administration", a key benefit of our simulations, will be readily apparent.

Pedagogical Presentations

The following presentations present the pedagogical benefits of using Mars simulations in the classroom.

  • Why Use a Marketing Simulation? (5 minutes)
    This presentation provides the pedagogical reasons why using a simulation in your curriculum can be of significant educational benefit to your students.
     
  • Why Use a MARS Simulation? (7 Minutes)
    This presentation provides the features, advantages, and benefits that make using a MARS simulation your best choice for use in your principles of marketing, marketing management, or sales management classes. They can be used at either undergraduate or master's level of instruction.

Classroom Supplement Presentations

The following presentations are targeted to students. They can be used in class to introduce your students to simulations in general and to our MARS marketing simulations in particular. Combining "An Introduction to Simulations" with the specific presentation on the MARS simulation you are using is an excellent way to introduce the MARS simulations to your class.

  • An Introduction To Simulations (3.5 minutes)
    This presentation explains the nature of a business simulation game to students. It is particularly useful for students who have never participated in a business simulation game.
     
  • The MARS Marketing Management Simulation (8 minutes)
    This presentation provides an overview of how the MARS Marketing Management Simulation is used in class. It can be substituted for an introductory lecture when the simulation is first introduced to your students.
     
  • The MARS Sales Management Simulation (12.5 minutes)
    This presentation provides an overview of how the MARS Sales Management Simulation is used in class. It can be substituted for an introductory lecture when the simulation is first introduced to your students.
     

Articles

The following published articles provide detailed information about the effectiveness of using a simulation in a classroom setting. These articles are in Adobe Acrobat (.pdf) format. If you don't have Acrobat installed, you can install it by clicking on the "Get Adobe Reader" icon at the bottom of the page.


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