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MARS Simulations
The MARS line of educational simulations combines exceptional quality with world-class customer support. They are Internet-based, making them extremely easy to use; and eliminating installation, and compatibility issues, regardless of the equipment used at your school. Administration of each simulation decision literally requires a single mouse click. And because they are competitive, meaning that the decisions of one firm affect the results of all others in the simulation, they bring competitive excitement to the class room.
Marketing Management
The Marketing Management Simulation is designed to address the pedagogical requirements of an Introduction to Marketing or Marketing Management class. It is appropriate for mass sections as well as smaller class sizes. Students play the role of a marketing manager responsible for corporate marketing planning, implementation, and control. Teams compete for sales, share, and contribution to corporate profitability.
Sales Management
The Sales Management Simulation is designed to address the pedagogical requirements of either a Sales Management Class, or a Personal Selling Class with a sales management component. It is appropriate for undergraduate or graduate education. Students play the role of a first-line sales manager, responsible for the development and motivation of 5 district sales people. Teams compete for sales, share, and contribution to corporate profitability.
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